Aprender como empreender

Os mercados mais apropriados para novos negócios são o mercado de massa e o mercado de nicho.

O mercado de massa gera pouco retorno mas com volume consegue se sustentar. O mercado de nicho entretanto tem mais valor agregado e pode gerar retorno suficiente para se sustentar.

O mercado problemático é o mercado intermediário, pois demanda atenção pessoal (como do nicho) e preço competitivo (como do de massa) simultaneamente, o que pode ser fatal para um negócio sendo criado.

Your Own Boss: Sell to the few or sell to the many

You can expand on this even more by looking at the two markets that are the most successful for small business owners: selling to the masses or selling to the few. The definition of masses here is "something that everyone could use," not a specific market such as 30 year old single men. Selling to the few means "something that only a niche market would understand and want." The market in between -- part specific part quantity -- is the worst market to target. As your market target ages or marries or outgrows what you're selling, you may find that the next target group has no interest in what the previous generation wants. I watched a friend's business 5 years ago close its doors within 3 months of hitting their record profits. The generation moved on immediately after they hit their high school graduation. Ouch.