Aprender como empreender

Este fantástico artigo de Pamela Slim fala sobre as expectativas irreais e insatisfatórias que as nossas fantasias de empreendorismo fabricam:

As coisas não são tão simples quanto se imagina que seja:

You see, although I think it is a tremendous idea to build a business with "passive revenue streams" and live a life of fun and leisure, I don't believe that it is possible to become an overnight success with a few magic techniques or systems.

E no final das contas, o seu objetivo da vida não pode ser dinheiro, mas muito mais que isso:

Growing a business is similar. Making thousands of dollars a day is an exciting milestone, and it is an amazing feeling to watch money accumulate in your account. But the real goal is to create a life of meaning and purpose. Laying on a beach drinking margaritas all day is a standard of achievement created by people who feel stuck in jobs. Most interesting people who can afford to do this all day don't ... they fill their lives with interesting, important and meaningful activities. (Can anyone see Bill Gates parked on a beach after he leaves Microsoft?)

Mas, se você domar suas fantasias, você vai entender que o que importante não é o fim, e sim os seus passos para a realização do seus sonhos a cada dia que passa:

Please don't be fooled by the easy-living fantasy of entrepreneurship. The hard-working reality is so much better.

Ótimo artigo de Matt Inglot discute sobre a nossa dificuldade de entender o que é importante para um negócio dar certo.

O ponto principal é que o objetivo não é trabalhar duro e cada vez mais eficiente. Trabalhar duro é importante mas não é o que move seus possíveis clientes desejarem uma relação comercial com você.

O que determina tudo é a criação de valor, ou seja, fazer diferença para as pessoas da forma mais intensa possível.

...Having realized that my original “work very hard” formula was wrong,
I’m now convinced that following the correct one with just as much
passion and dedication can lead to highly predictable success. The real
trick is to provide value, as much and as often as you can. The more
value that you provide, the more profit will follow. It is your duty as
an honest, ethical and smart business person to come up with ways of
providing value and providing that value to as many people as it will
benefit. Uncoincidentally this is a recipe for making a whole bunch of
money. Convinced and ready to begin?...