Aprender como empreender

O mercado de produtos de consumo é muito voltado ao uso do produto e não à tecnologia e o seu potencial futuro:

Om Malik:

The difference is the software that is being used to create a “user experience.” That user experience is what has helped iPod gain a mass market appeal. That user experience also stems from a tight marriage of the device, the music and the desktop software. Easy to buy, easy to load, easy to playback. The user experience is the new competitive advantage, not the chips etc. It is so ephemeral, that it is hard to pin down in a theory.